Assumption canvas

What is this for?

When creating solutions, there are always assumptions about the customers/users, of their problems and their needs. Documenting and checking your assumptions help you validate the idea once more before committing to it. The assumptions can be about the market size, production costs or the value. They can be about technical capabilities such as assuming that something exists that makes it possible to build your solution. It’s a good idea to write your assumptions down so you remember to check them all.


Fill this column by column.

1. Start with writing down all the assumptions you have about your solution.

2. Think – How can you check this assumption?

3. Write down the acceptance criteria that proves your solution is good.

4. Findings are filled during discovery or incubation phase, and has to meet acceptance criteria stated for the assumption to be valid!