Discover the idea

Our co-creation journey usually starts with a discovery phase, which is about laying the foundation of the ideation and concept development. In the discovery chapter you will find questions, methods and activities that support you to understand your idea or problem more thoroughly. Collecting all available data, interviewing users and stakeholders and understanding your business objective will prepare you for the concept development phase. Doing this phase is heavy work but doing it properly will help you to challenge the existing ideas of what the solution might be and save a lot of time later.

Activities in this chapter

  • Questions to be answered
  • Initial business objective template
  • Immersion checklist
  • Data checklist
  • Stakeholder interviews & example
  • User interviews & example
  • Report and decision


  • Initial business objective
  • Report & decision