Toolbox for win-win co-creation

Welcome to the Co-creation Playbook

The Playbook is our toolbox and guide for co-creation. In it, we have gathered some best practices and methods for co-creation. There are tons of awesome methods and approaches for co-creation out there, and if you feel other approaches are better suitable, use them. In fact, we encourage you to share your findings with us, as the Playbook is an evolving process and hence will be updated and improved based on experience and feedback. You can share your experiences here.

The Playbook is divided into four chapters. The first one being a general chapter that provides support for the entire co-creation journey while the other three chapters provides methods for more specific phases of the journey. Read more about the chapters below, have a look and feel free to try anything you think could help you!

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The Co-create chapter is universal, and the activities and methods proposed here can be used in every stage of the co-creation journey. Whether you just want to check how your team is doing or need a solid hand to boost up your team’s spirit. Every idea and journey are unique; thus, your team will find your own co-creation routines. In this chapter we have collected topics that we believe are important to discuss on a regular basis together with your team when co-creating.

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Discover the idea

Our co-creation journey usually starts with a discovery phase, which is about laying the foundation of the ideation and concept development. In the discovery chapter you will find questions, methods and activities that support you to understand your idea or problem more thoroughly. Collecting all available data, interviewing users and stakeholders and understanding your business objective will prepare you for the concept development phase. Doing this phase is heavy work but doing it properly will help you to challenge the existing ideas of what the solution might be and save a lot of time later.

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Concept development

When we truly understand the problem that we are trying to solve and are happy with the data collection, we can start ideating around the problem and start creating concepts. The proposed activities and methods in the concept development phase support you to think about all sides of the concept. So, by the end of the chapter you should have one or several concepts ready to be presented to customers or users for testing and validation.


Validate & Test

Before we make Go – No go decisions, we like to validate and test our ideas and concepts with potential users or customers. This can be done in many ways. One way to get the customers or users view on the concept, is for example to build a rough prototype and demo it. Another option is to arrange interviews or discussions together with the users and collect their feedback.

Partner Campus offers many ways to validate and test concepts. In this chapter you can find out more about the ProtoZones, Common Labs and the AM Campus.