Initial business objective
What is this for?
The purpose of the business objective template is to help everybody involved get a feeling that the goal and expected outcomes of the project are crystal clear.
The activity is inspired by Lean Service Creation Business Objective & Context and it can be supplemented with risks & concerns + hopes & opportunities. The activity is extremely important for the Discovery phase since it is not a given that everyone has the same idea about the topic in question.
It is important that all sponsors and Business owners, in other words the ones who really have a say, are involved in the discussion. This is usually also a moment where differences in thinking start to show up.
When you are done with the desktop research and stakeholder interviews, you should return to the initial business objective and see if something changed or if the business objective remains the same.